Target Audience: research

Key Stats:

Male 76%

Female 24%

median age 23

Students 34%

From looking at the stats

Delphic are a manchester based Indie/Electro band, they are a relatively new band to the scene that have just recently came third in BBC sound of 2010 poll. They are not, they say, "a bog standard indie band of the sort that was in plentiful supply when they formed in 2007" or "one of the many electro acts that caused dance music to lose its soul and are definitely not one of those groups still desperately clinging to the Madchester glory days." They have frequently been featured in the prestigious music magazine NME as a favourite new band, for example I first noticed them in the Radar section of the magazine. Therefore I have taken some of the facts to relate to our target audience for this video> The median age is 23 and I would predict that our target audience would consist of 16-25 year old, specifically due to the genre of the music and the more adult theme of the video, also due to the fact that the band are quite young themselves, the music is quite electro and progressive, aimed at the younger audience.

When looking at the audience with regards to the music magazine we can see from their stats that the age range is mainly from 16- 24 predominately male. The is the target audience and the main readership of the magazine and from other audience research the most likely demographic group to follow and take an interest in new up and coming 'indie' bands. The fact of the age range often means that there is some disposable income to be able to be spent on CDS and gigs and the fact is this isn't yet needed for other areas. Also the culture surrounding this age range and the 'student' lifestyle often falls into this music genre. The music the styling and the image of Delphic will fit well with the genre NME and other indie music magazine follow and promote.